The recruitment challenge
Private colleges, TVETs and universities talk to tens or hundreds of thousands of prospective students a year. Enquiries arrive in bursts around open days, school presentations, results season and application deadlines, and they come from everywhere: Facebook and Instagram lead ads, the website, USSD codes on posters and WhatsApp.
Each one needs to reach a student advisor quickly, without duplicates and with consent recorded. Spreadsheets and manual capture can't keep up at peak.
How LeadAdd helps
- Facebook Lead Ads, automatically. Every campaign form on every Page is synced every 5 minutes, including course, campus and qualification questions.
- One record per learner. Enquiries are matched on email or mobile, so a learner who enquires on Facebook and again by USSD is one lead, not two calls.
- Straight to your CRM and advisors. Leads go to Freshworks, any CRM by webhook, and by email to the right campus or faculty team.
- Route by campus or course. Use form answers such as
{{custom.campus}}in payloads, or create one notification per form. - POPIA-ready consent. Opt-ins and opt-outs are recorded per contact and exportable.
- Reporting. See which sources and campaigns produce leads.
Channels that reach learners
| Channel | Why it works for education | How it reaches LeadAdd |
|---|---|---|
| Facebook & Instagram Lead Ads | Targeted campaigns, pre-filled forms, low cost per lead | Synced every 5 minutes |
| USSD | Works on any phone with no data. Ideal at school talks and on posters | Through the Floodgate integration |
| Where learners and parents already chat | Through the Floodgate integration | |
| Website forms | Course pages and application forms | Lead API, instant |
Proof at scale
A national private higher-education provider uses this setup to reach about 200,000 prospective students a year. Its Facebook leads reach student advisors within minutes instead of days. Read the case study.
Frequently asked questions
Can LeadAdd handle peak enrolment volumes?
Yes. LeadAdd has processed more than 1.4 million leads, and one higher-education client uses it for about 200,000 prospective students a year.
Can we capture leads from learners without smartphones or data?
Yes. USSD campaigns work on any cellphone, and those leads arrive in LeadAdd alongside Facebook and website leads.
Can leads go to different campuses?
Yes. Create a notification per campus form, or pass the campus answer to your CRM with {{custom.campus}} and route it there.